Melissa Ford is a social media amplifier, content creator, strategist, storyteller, and idea pollinator with 17 years of experience in online writing, data, and digital ad design. She uses a blend of predictive analytics, social listening, marketing tactics, and algorithm watching to optimize web content, social copy, and ads with an eye toward budget efficiency. She earned her MFA from University of Massachusetts – Amherst. She has run the social media accounts for an education website, reaching over 2 million individuals and generating around 65 million monthly impressions, growing their followers across two channels by 30,300 followers per month, coordinates tactical work across three verticals to support a team in meeting or exceeding all of their tactical outputs and outputs by 100% - 7,033%. Provide messaging insights to agencies, track deliverables, ensure milestone completion, process research, and create sustainable systems for meeting deadlines, and established a communications strategy for a hospital center, beginning a newsletter with solid growth, generating an average 44.04% open rate and 6.53% click-through-open rate (CTOR) as well as managing their digital advertising budget with an average cost per click of 7 cents and an average click-through rate (CTR) of 7.02%, more than seven times the industry standard.